The idea behind salestech Academy
What exactly is salestech Academy all about?
Continuing education is successful when people actively engage with the material and apply what they’ve learned in their day-to-day work. That is precisely the mission of salestech Academy, your full-service partner for modern, application-oriented corporate learning.
- About us
- Training
- Blended Learning
- Corpoarte Learning
- eLearning
- Learning Platform
- Full service
From Concept to Finished Training – Everything from a Single Source
A full-service eLearning partner supports companies throughout the entire Learning & Development process – from strategic consulting and training design to content creation, technical implementation, and measuring learning success. This holistic approach creates learning programs that are pedagogically sound, technically optimized, and designed for long-term success.
This is exactly the holistic approach pursued by salestech Academy. Instead of simply providing a learning platform, we support companies at every stage of their learning and development projects. We take a holistic view of every project from the very beginning. This includes customized learning concepts, strategic learning and instructional design consulting, the production of eLearning courses, videos, and interactive learning content, translations, as well as implementation on our proprietary stg/Learn Learning Experience Platform.
Our offering is complemented by extensive product and brand expertise and a TISAX-certified, interdisciplinary team. This is particularly valuable for companies working with sensitive data, as they benefit from high security standards, reliable processes, and an experienced partner.
At the heart of everything we do is one key question: How can people learn in a way that is enjoyable, effective, and sustainable?
The answer lies in modern blended learning concepts that combine videos, images, interactive modules, and live formats to create a holistic and engaging learning experience.
stg/Learn: The Learning Platform Behind Modern Learning Concepts
The technological foundation for many of our projects is our proprietary stg/Learn Learning Experience Platform (formerly smicroSuite). It brings together everything modern corporate learning needs today: an intuitive authoring tool, comprehensive event management features, engaging gamification elements, and meaningful KPI reporting.
Thanks to its user-friendly authoring tool, learning content can be created and updated quickly without extensive technical expertise. At the same time, the platform can be customized to each company’s corporate design, creating a familiar learning environment for learners.
For flexible learning on the go, stg/Learn is also available as a native app for iOS and Android – ideal for microlearning and mobile learning.
This enables seamless blended learning concepts in which web-based training, livestreams, and face-to-face training come together to create a seamless, continuous learning experience.
A Real-World Example: When Automotive Leaders Choose salestech Academy
The success of this approach in practice is demonstrated by our collaboration with Mercedes-AMG. The goal was to provide consistent qualification for all Sales Experts across the global retail network while creating genuine enthusiasm for the brand and its technology.
Our learning platform stg/Learn serves as the central learning environment, delivering industry-specific content, supporting blended learning processes, and increasing learner motivation through a custom-developed ranking and level system.
The results speak for themselves: Since 2020, the training programs have achieved an average knowledge increase of 18.9% and sales growth of 8.8%. Since 2024, Mercedes-Maybach and the G-Class product family have also been using the same learning environment. This is a great example of how a successful pilot project can evolve into a growing learning ecosystem.
The project was even recognized with the eLearning Journal Award in 2024 (at the time, under the company name smicro GmbH and with the product name smicroSuite).
Part of a Bigger Picture
salestech Academy is part of the salestech group, a network of companies specializing in sales, marketing, and (AI) technology. This integration ensures that learning solutions are never viewed in isolation, but are always developed within the broader context of sales success and business strategy.
Learning That Delivers Results
Whether it’s design, platform, or implementation: we provide companies with all services under one roof. This reduces the need for coordination, shortens project timelines, and lays the foundation for modern professional development with measurable added value for your company.
Curious to see what modern corporate learning could look like in your company?